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Keyword research forms the backbone of small business SEO. You can effectively conduct keyword research with a fundamental understanding of your business, ideal clients, and their needs using mostly free or low-cost tools. Start by brainstorming potential keywords—think like your customers rather than as a business owner. Explore industry forums for insights into common searches in your field to refine this list further. Our guide will walk you through these steps, ensuring you develop an effective strategy that attracts more organic traffic to your website.
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